Facebook anunció la puesta en marcha de Atlas, una plataforma de publicidad para vender anuncios en sitios ajenos a la red social, pero que se pueden segmentar gracias a los datos recolectados en esta, informa NBC News.
La red social se convierte así no solo en una gestora de anuncios para la propia Facebook, sino también para lugares de terceros.
Facebook indicó que Atlas permitirá que las campañas en línea lleguen al segmento de público apropiado y en el dispositivo apropiado, así como medir el impacto real de las mismas en tiendas.
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