Dependiendo de a quién le preguntes, la invención de Chad Russell y Charles Butkus es un paso hacia adelante para el Internet o una sentencia de muerte para los contenidos gratuitos.
Su dispositivo AdTrap intercepta los anuncios en línea antes de que lleguen a cualquier dispositivo que tiene acceso a tu conexión de Internet, por lo que te permite navegar en la red, incluso reproducir vídeos, sin esos molestos anuncios.
¿Qué los inspiró? Una conversación sobre los principios del Internet. “Era página, texto e imágenes, tan sólo eso”, dijo Russel, de 31 años.
En otras palabras, cero anuncios. Por lo que Russell y Butkus dispusieron recrear el pasado y elaboraron AdTrap. El lema de la compañía es, “El Internet es tuyo de nuevo”.
Aunque existen innumerables ‘plug-ins’ y software que bloquean los anuncios en línea, muchos de ellos son gratuitos, se limitan al dispositivo individual o al navegador específico.
AdTrap, una caja blanca rectangular que parece un ‘router’ inalámbrico con un costo de $139, intercepta los anuncios antes de que lleguen a tu portátil, tableta o teléfono móvil.
El interés y entusiasmo por la idea de Russell y Butkus se tradujo a $200.000, recaudados en una campaña de ‘crowdsourcing’ de 30 días elaborada por Kickstarter a principios de este año. Los fondos los utiliza la empresa matriz Bluepoint Security, una compañía de software antivirus para móviles, para fabricar las unidades de AdTrap.
“Creo que habla acerca de la forma de pensar actual de las personas sobre su experiencia en el Internet”, dijo Russell
Los dispositivos AdTrap comenzaron a enviarse en agosto, por lo que aún es un poco pronto para tener una reseña exhaustiva del producto.
En la modesta sede de la compañía en Palo Alto, probé una de las unidades, cuya configuración me tomó tan sólo unos minutos.
En comparación con otro software bloqueador de anuncios, Russell dijo que una solución en hardware es más efectiva porque funciona en cada dispositivo que está conectado a tu red.
La unidad se encuentra entre el módem y el ‘router’ y funciona razonablemente bien. Fue agradable navegar en YouTube y otros sitios, hacer clic en un vídeo y que se reprodujera instantáneamente, libre de anuncios.
Hay un par de sitios, por ejemplo Hulu, en donde AdTrap no funciona, pero Russell dijo que están trabajando en algunas soluciones. Para muchos usuarios es una gran victoria contra esos molestos anuncios que algunas veces te siguen por la red o te hacen esperar 30 segundos antes de que puedas ver un vídeo.
“En algún momento, ha sido demasiado”, dijo Russell al referirse a los anuncios en línea.
Sin embargo, estos anuncios también permiten que algunos sitios en la red, entre ellos CNN.com, puedan ofrecer contenidos libres de cargos; los dispositivos bloqueadores de anuncios como AdTrap podrían poner este modelo de negocios en riesgo.
Esto podría acarrear potenciales problemas legales a los empresarios como Russell y Butkus. Ya han contratado a un bufete de abogados en Silicon Valley en caso que las cosas se pongan difíciles con los anunciantes.
“No intentamos ir en contra de todos los anunciantes”, dijo Julie Russell, la madre de Chad Russell, quien maneja las finanzas de AdTrap.
“Intentamos que el usuario tenga la misma experiencia que se tuvo cuando el Internet salió por primera vez y no había tanta interferencia”.
100835 401245Hello my family member! I wish to say that this post is amazing, fantastic written and come with approximately all vital infos. I would like to see extra posts like this . 264265
566708 509093Wow! This can be one specific of the most beneficial blogs We have ever arrive across on this subject. Actually Fantastic. Im also an expert in this topic so I can comprehend your hard function. 875186
999279 70109I think you did an awesome job explaining it. Confident beats having to research it on my own. Thanks 418460
911962 509564As soon as I detected this internet website I went on reddit to share some with the adore with them. 819164
598739 36561Great post. I appreciate your attention to this subject and I learned a whole lot 76252
319851 350165Thank you for this fantastic post! It has long been really beneficial. I wish that you will carry on posting your expertise with us. 205899
I am sure this post has touched all the internet users,
its really really good paragraph on building up new webpage.
Hey I know this is off topic but I was wondering if you knew of any widgets I could add to my blog that automatically
tweet my newest twitter updates. I’ve been looking for a plug-in like
this for quite some time and was hoping maybe you would have
some experience with something like this. Please let me know
if you run into anything. I truly enjoy reading your blog and I look forward to your new updates.
Why users still make use of to read news papers when in this technological world everything
is presented on net?
655344 523707I conceive this web site contains some rattling superb information for every person : D. 123062
Everything is very open with a precise clarification of the challenges.
It was really informative. Your site is useful. Thanks for sharing!
I’ve been exploring for a bit for any high-quality articles or
weblog posts in this sort of space . Exploring in Yahoo I at last stumbled upon this site.
Reading this information So i am glad to express
that I’ve an incredibly just right uncanny feeling I came upon just what I needed.
I most indisputably will make sure to don?t overlook this web site
and provides it a look on a constant basis.
Hello! This is my first visit to your blog! We are a team of volunteers and starting a new initiative in a community in the same niche.
Your blog provided us useful information to work
on. You have done a outstanding job!
What’s up to every , as I am in fact keen of reading this webpage’s post to be updated regularly.
It contains fastidious material.
Yesterday, while I was at work, my sister stole my iPad
and tested to see if it can survive a forty foot drop, just so she can be a youtube sensation. My apple ipad is now destroyed and she
has 83 views. I know this is totally off topic but I had
to share it with someone!
Whoa! This blog looks exactly like my old one! It’s on a totally different topic
but it has pretty much the same layout and design. Wonderful choice of colors!
Greetings! Very useful advice in this particular article!
It is the little changes that make the most significant changes.
Many thanks for sharing!
jazz
Heya i am for the first time here. I found this board and I
find It truly useful & it helped me out a lot.
I hope to give something back and aid others like you helped me.
You really make it seem so easy with your presentation but I find this topic to be really something which I think
I would never understand. It seems too complicated and extremely broad for me.
I am looking forward for your next post, I will try to get the hang of it!
157155 712202Hmm is anyone else experiencing issues with the images on this weblog loading? Im trying to locate out if its a difficulty on my end or if it is the weblog. Any feed-back would be greatly appreciated. 703582
Thank you for the auspicious writeup. It in fact was a amusement account it.
Look advanced to more added agreeable from you! However,
how can we communicate?
Magnificent beat ! I wish to apprentice at the same time as
you amend your website, how could i subscribe for a blog website?
The account aided me a acceptable deal. I had been a little bit
acquainted of this your broadcast provided vibrant
transparent idea
Hmm is anyone else having problems with the pictures on this blog loading?
I’m trying to find out if its a problem on my end or if it’s
the blog. Any responses would be greatly
appreciated.
I’m gone to inform my little brother, that he should also
pay a quick visit this website on regular basis to get updated from hottest gossip.
Hi there colleagues, how is the whole thing, and what you would like to say on the
topic of this post, in my view its genuinely amazing designed for
me.
you’re in reality a excellent webmaster. The website loading speed is incredible.
It kind of feels that you are doing any unique trick.
Also, The contents are masterwork. you have done a fantastic task in this matter!
Great info. Lucky me I discovered your site by chance (stumbleupon).
I have book marked it for later!
The other day, while I was at work, my cousin stole my iPad and tested to see if it can survive a thirty foot drop, just so she can be a youtube sensation. My apple ipad is
now broken and she has 83 views. I know this is completely off topic but I had to share it with someone!
Woah! I’m really digging the template/theme of this site.
It’s simple, yet effective. A lot of times it’s challenging
to get that “perfect balance” between user friendliness and appearance.
I must say that you’ve done a superb job with this.
Additionally, the blog loads super quick for
me on Chrome. Outstanding Blog!
Hello, i think that i saw you visited my blog thus i came to “return the favor”.I am trying
to find things to enhance my site!I suppose its
ok to use a few of your ideas!!
It’s actually very complex in this full of activity life to listen news on TV, thus I simply use
internet for that purpose, and get the newest news.
Awesome post.
I constantly emailed this blog post page to
all my associates, since if like to read it next my friends will too.
It’s genuinely very difficult in this full of activity life to listen news on TV,
therefore I simply use world wide web for that reason, and get the hottest news.
Greetings! I know this is kinda off topic however I’d figured I’d
ask. Would you be interested in trading links or maybe guest writing
a blog article or vice-versa? My site goes over a lot of the same topics as yours and
I believe we could greatly benefit from each other.
If you are interested feel free to send me
an email. I look forward to hearing from you!
Superb blog by the way!
If you want to improve your familiarity just
keep visiting this web site and be updated with the newest information posted here.
Helpful info. Fortunate me I discovered your website by chance, and I am stunned why
this accident didn’t happened in advance! I bookmarked it.
Keep on writing, great job!
Thanks very interesting blog!
What’s up to every one, it’s actually a good for me to pay
a quick visit this web site, it includes useful Information.
It’s awesome in favor of me to have a web page, which is helpful
for my experience. thanks admin
I’m truly enjoying the design and layout of your website.
It’s a very easy on the eyes which makes it much more enjoyable for me to come here and visit more often. Did you hire
out a designer to create your theme? Great work!
After I initially commented I appear to have
clicked the -Notify me when new comments are added- checkbox and now every time a comment is added I get 4 emails
with the same comment. Is there an easy method you
are able to remove me from that service? Many thanks!
Its not my first time to visit this site, i am visiting this web site dailly and obtain fastidious data from here daily.
Fantastic beat ! I wish to apprentice while you amend your website,
how can i subscribe for a blog website? The account aided me
a acceptable deal. I had been tiny bit acquainted of this your broadcast provided bright clear concept
Marvelous, what a webpage it is! This weblog provides helpful
data to us, keep it up.
This website was… how do you say it? Relevant!! Finally I have
found something which helped me. Appreciate
it!
I really like your blog.. very nice colors & theme. Did you create this website yourself or did you
hire someone to do it for you? Plz answer back as
I’m looking to create my own blog and would like to know where u got this from.
appreciate it
This page certainly has all of the information and facts I wanted about this subject and didn’t know who to ask.